Real Estate Photography: Realtors’ Guide To Successfully Getting

Curb appeal. Every realtor wants every piece of property they sell to have curb appeal. This is because, like everything else in life, first impressions last. When potential buyers drive up to a home that’s for sale, they need to be instantly drawn in by the beautifully maintained lawn and the gorgeous exterior of the home. When a home’s entrance and exterior features fail to elicit such an initial reaction, there is a small likelihood that the buyer will be compelled to buy; that is, unless the interior is so irresistibly stunning. So how does a realtor convey the curb appeal of a property when advertising online and on paper?

Real estate photography, realtors have discovered, has become as essential as home staging in closing property sales. With most home buyers doing their search online, it’s important for realtors to get the properties in their portfolio photographed in the best possible way. Buyers want to look at photos-attractive, enticing photos-before booking an appointment to see the house. Here’s a quick guide to securing those amazing real estate photos that lead to signed contracts.

Shoot during the day, but don’t neglect those elegant, serene evening shots. It’s ideal to shoot a home in the daytime, when the wedding photo editing sun is bursting and the sky is blue. This always creates a stunning effect for exterior shots. However, creative real estate photography also includes night shots, especially for properties that feature professionally designed and installed lighting. Evening shots of the garden lit up with path lights or the pool area illuminated with underwater lighting allows buyers to visualise a unique lifestyle.

Consider what aerial photography professionals offer. Aerial photography is highly recommended for sprawling properties. The shots allow potential buyers to see the immensity of a property and give them an opportunity to view the home from another perspective. The shots can also include the areas that surround the property, giving buyers a view of the interesting features and an overall look at the entire neighbourhood.

Even with recent and impressive developments in technology for digital cameras, realtors would achieve more results by hiring professional real estate photographers. Professional photographers have better skills and knowledge in shooting a home or commercial property in the ideal light and best angles. They’ll also have the most advanced equipment that can shoot under any conditions, whether it’s under sunny weather from across the street or under gloomy skies from a helicopter.

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